Should You Build On A Rock Or Sand Foundation? THE HOUSE ON THE ROCK Many people are familiar with the parable of the house on the rock. Some may know it as the parable of the two builders. If you're not, the message tells of one wise builder who built his house on the rock, and another foolish builder who built on sand. When they were finished they were fine looking homes, something to behold. They were proud of their work. Then one day a storm hit. With Lightening and thun

A basic principle of investing is that you should gradually reduce your exposure to risk as you get older. Generally speaking, a younger investor has a longer time horizon and therefore can absorb more short-term investment risk. An older investor has a shorter time horizon and therefore doesn’t have as much time to absorb short-term investment risk. THE RULE OF 100 The Rule of 100 has been a popular rule of thumb used by financial services professionals throughout the indust